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Italian Tourist Web Guide - Sponsors - Advertising e Pubblicità

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Sponsors and advertising on ITWG

In the following text we talk about banner, the preferred way to allow sponsorships on web pages, but what is banner ?
A Banner is simply a graphic image (like the one below) located in a page header with text and/or graphic inside.

Sponsor Categories

  • Prestige Banner
    Automatic sequenced banner among a maximum of 5 sponsors, located on the header of the main pages of ITWG.
    This is the most prestigious space, and the most visible. The sophisticated presentation program lets every guest see a different sponsor logo in every main page displayed, and also lets every new guest see a different sponsor on the home page.

    Pratically one guest out of five see your logo on the home page, while others will see your logo on the other pages if they browse through them.
    On the average, every visitor consults at least 2 other main pages besides the home page, so theorically 3 users out of 5 can see your logo. If you rent two banners the visibility of your logo grows up to 100%.

  • Regional Banner
    Automatic sequenced banner among a maximum of 5 sponsors, located on the header of every regional index (20 Italian regions). You must specify the Region of interest.

  • City Banner
    Automatic sequenced banner among a maximum of 5 sponsors, located on the header of every City index. You must specify the city of interest.

  • Cultural Banner
    Static Banner (permanent, always displayed) placed on information pages, tourist page, cultural pages, or secondary index (sea, mountain, nature, cities and others), highlighted by the text "This page is offered by..."

Sponsor charge methods
The payment method allows you to pay only for the amount of times your banner is shown. You can buy a fixed package of banner impressions (spots), and in this way will know how much a single impression will cost. With this approach, if the hits on the site are low, no problem, your ad is simply carried into the following days, until such time as your displays have been used up. This method also allows the customer to choice the pages on which display his banner, in one or more categories (example: Prestige and Regional). Only one banner of 5 in each category may be selected.

Free Statistical Service

The subscribers of our sponsorship contract on ITWG will receive by e-mail every month a statistical report with total number of viewers of their logo, and the number of guests who clicked on the logo to follow the link. This is a great help in evaluating the excellence of your sponsor message.
It's also possible to make a real time statistical check of the logo views with reserved Banners Statistics page.

Rate Card

Rates goes from $12 to $30 CPM (cost per thousand impressions), more the pages you reserve for your ads are important or targeted and higher is the cost. Feel free to ask writing to

How to sign-up for a sponsorship

Ask for the "Sponsor Order Form" sending an e-mail message to , or via fax from : 
Italian Tourist Web Guide - ITWG.COM srl
Via di Sottomonte - Massa Macinaia
I-55060 Capannori LUCCA
Telefono         0583-909531/909533
Fax              0583-908821


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